One of the distinguishing features of Flox's artwork is her use of vibrant and confident colours combined with delicate details.
Having built her brand over many years, Flox is one of New Zealand’s most recognised contemporary artists. With her distinct style and unwavering commitment to showcasing the beauty of Aotearoa's natural environment, Flox has redefined what it means to be an artist in the 21st century.
Flox's artistic journey began in 2003 when she started leaving her mark on the inner cityscape of Auckland as an aerosol and stencil artist. Her unique approach and undeniable talent quickly gained attention, allowing her to expand her practice into various mediums such as prints, publications, murals, graphic design, and live painting.
One of the distinguishing features of Flox's artwork is her use of vibrant and confident colours combined with delicate details. Her trademark native birds, ferns, and flowers serve as a celebration of Aotearoa's environmental taonga, capturing the essence of its rich biodiversity. With a magical touch, Flox has the ability to transform grey walls or in this case an umbrella canopy, into vibrant depictions of the natural world, breathing life and energy into every artwork she creates.
Flox's accessible narratives have played a significant role in broadening her appeal and her work resonates with people from all walks of life, connecting them to the beauty and importance of the natural world.
BLUNT and FLOX
In 2017, our collaboration with Flox began, and since then we have released three beautiful designs featuring her iconic artwork. Each collaboration has been met with overwhelming support and enthusiasm from Flox enthusiasts and umbrella collectors alike. This year, we are thrilled to announce the launch of our fourth limited edition collaboration with Flox (Arriving September 2023)
The 2017 design paid homage to the stunning landscapes of Aotearoa and our neighbours across the ditch in Australia. It showcased a harmonious blend of native birds and botanicals from both regions, capturing the lush synergy of nature and colour that Flox is renowned for.
In 2018, our collaboration with Flox beautifully captured the essence of Aotearoa's natural wonders. The artwork featured her signature native birds, intricate ferns, and blooming flowers, painting a breathtaking portrayal of New Zealand's unique ecosystem.
Continuing the tradition, the 2020 collaboration with Flox celebrated the environmental taonga and treasures of Oceania. The design seamlessly blended Australian birds and botanicals with those from Aotearoa, serving as a heartfelt tribute to the region's remarkable biodiversity.
This year's collaboration is in celebration of FLOX's new Neo Tropica range. The design features vibrant imagery that embraces the energy of nature and celebrates the interconnectedness of ecosystems. The artwork showcases Fruit Doves and exotic botanicals, drawing parallels to species found in New Zealand and the wider Pacific region. The design is a testament to Flox's continued exploration of nature's beauty and her commitment to raising awareness about the fragility and interconnectedness of our environment.
Working alongside Flox across the years has been a remarkable journey filled with creativity, inspiration and shared values. We are honoured to have collaborated with such an extraordinary artist, and we look forward to sharing this fourth limited edition collection with you later this year.