BLUNT UMBRELLAS UNITED STATES PRIVACY NOTICE — August 2026

Privacy Notice

Madeblunt USA, Inc. trading as BLUNT Umbrellas ("BLUNT", "we", "us", or "our") is committed to the protection of your personal information, and your privacy. Madeblunt USA, Inc. is a California corporation, California Secretary of State Entity No. 5333938.

This Privacy Notice addresses BLUNT's practices regarding information collected from users of the web properties of BLUNT, including but not limited to www.bluntumbrellas.com (collectively, the "Site").

The Site is not intended for children under the age of 13. We do not knowingly collect personal information online from visitors in this age group, in accordance with the Children's Online Privacy Protection Act ("COPPA").

Your rights to your personal information

This Privacy Notice applies to all users of our Site located in the United States. Rather than limiting privacy rights to residents of any single state, we give all U.S. users of our Site the same set of rights described in the "Your U.S. Privacy Rights" section below — reflecting the standards set by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the "CCPA"), the Virginia Consumer Data Protection Act ("VCDPA"), the Colorado Privacy Act ("CPA"), and similar laws in other states. Where a right or process is specific to a particular state's law, we note this below.

If you have any questions about this Privacy Notice, to make a request concerning your personal information, or to make any other request concerning your personal data, please contact us at info@bluntumbrellas.com.

We will acknowledge your request within 10 business days and will normally respond within 45 days. Where additional time is reasonably necessary, we may extend this by a further 45 days, and we will explain the reasons for any additional time taken.

If you would like to make a complaint about how we have handled your personal information, you can raise your concern with the relevant statutory body for your state, for example:
● California — California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834
● Virginia — Office of the Attorney General of Virginia, Consumer Protection Section
● Colorado — Colorado Attorney General, Consumer Protection Section

1. Information we may collect

Personally Identifiable Information

For purposes of this Privacy Notice, "personally identifiable information" means any information by which someone can be identified, including name, address, telephone number, email address, and other information incidental to providing goods or services. We collect personally identifiable information from you only when you voluntarily provide us with this information, such as when placing an order on the Site, setting up an account, contacting us with a question or comment, or signing up to receive emails about our products and services.

Cookies and Tracking Technologies

When you visit the Site, we and our third-party partners automatically collect certain non-personally identifiable information about your device, such as the operating system, screen size, browser version etc., and store that information in a file known as a cookie, which is stored on your device.

We also use cookies and pixels from third-party advertising and analytics partners — including Meta Platforms, Inc. ("Meta"), Google LLC, TikTok Inc., and others — to help us understand how visitors use our Site, to measure the performance of our marketing, and to show you relevant advertising on and off our Site. For example, we use the Meta Pixel, which allows Meta to receive information about your interactions with our Site so that we, and Meta, can measure the effectiveness of our advertising and build audiences for future campaigns.

Behavioural analytics (Microsoft Clarity).

We use Microsoft Clarity, a behavioural analytics service provided by Microsoft Corporation, to help us understand how visitors interact with our website. Clarity collects data through first-party and third-party cookies and similar technologies, including your clicks, mouse movements, scrolling behaviour, pages visited, session duration, device type, browser, screen resolution, and general geographic location. This data is used to generate heatmaps and anonymised session recordings that help us identify usability issues and improve site design.

Microsoft Clarity automatically masks sensitive information such as passwords, payment details, and personal form inputs. We do not use Clarity to collect or store your name, email address, or other directly identifying personal information. Microsoft acts as an independent data controller for the data collected through Clarity and processes it in accordance with its own privacy statement (privacy.microsoft.com/privacystatement).

The legal basis for non-essential cookies is your consent. These cookies will only be activated after you provide your consent via our cookie consent banner. You can withdraw your consent at any time by adjusting your cookie preferences. For a full list of the cookies and trackers we use and how to manage your preferences, please see our Cookie Policy.

If you are uncomfortable with the idea of your information being used in this way, most computer systems and web browsers offer privacy settings and options, such as disabling or blocking cookies. All U.S. visitors can also opt out of the sale or sharing of personal information as described in the "Your U.S. Privacy Rights" section below, including by using the Global Privacy Control (GPC), which we honour automatically. In order to access the full functionality of the Site, you may be required to provide us with certain information; if you opt to utilise the aforementioned privacy features, your experience of the Site and its functionality may be diminished.

Sources of the personal information we collect

We collect personal information about you directly from you — for example, when you place an order, create an account, or contact us. We also collect information automatically as you navigate our Site, for example through cookies and similar tracking technologies described above. Finally, we may collect personal information from third parties who work with us in connection with the Site, such as payment processors, delivery partners, and marketing platforms.

2. How we use your information

BLUNT may use your information to process and fulfil orders, send emails to confirm your order status and shipment, and to communicate with you via email, post or SMS about our products and services. We use the information collected via the Site only for the specific purpose for which it was volunteered; to help develop better products and/or market, sell, or provide products and services; and to comply with any legal or regulatory requirements. In order to understand the marketplace better, we may combine information you provide to us on the Site with aggregated information from third parties, including demographic or other publicly available information.

3. How we share your information

We share personal information with service providers who help us operate the Site and provide our products and services to you, including for:
● Order fulfilment, warehousing, and delivery;
● Payment processing, fraud protection, and credit risk reduction;
● Information technology and office services, including software and website development, hosting, and data processing;
● Legal, accounting, audit and other professional service providers; and
● Website analytics, behavioural analysis, and user experience optimisation services, including heatmapping and session recording (Microsoft Clarity).

We also share information — primarily through cookies, pixels, and similar tracking technologies — with advertising and analytics partners, including Meta, Google, TikTok, and other partners named in our Cookie Policy, so that we can measure and improve our marketing and show you more relevant advertising. Under California law, this kind of sharing for advertising purposes can be considered a "sale" or "sharing" of personal information, even though no money changes hands between us and these partners. You have the right to opt out of this — see "Your U.S. Privacy Rights" below.

Outside of the advertising and analytics partners described above, we do not sell your personal information for money, and we will not share your personal information with third parties for their own unrelated purposes.

In the event that BLUNT or its assets is acquired by another company, or due to any merger, reorganisation or liquidation, customer information may be one of the transferred assets. Your personal information will remain subject to the terms of any pre-existing Privacy Notice.

We reserve the right to disclose information about you to a third party pursuant to a court order, or other form of legal process, or in response to a request by or on behalf of any law enforcement or government department.

4. Your U.S. Privacy Rights 

This section applies to all users of our Site located in the United States. You have the following rights regarding your personal information: 
● Right to know / access what personal information we collect, use, disclose, sell, or share, and why, and to obtain a copy of the specific pieces of personal information we hold about you.
● Right to correct inaccurate personal information.
● Right to delete personal information we have collected from you, subject to certain legal exceptions.
● Right to opt out of the sale or sharing of your personal information, and of the use of your personal information for targeted advertising.
● Right to limit the use and disclosure of sensitive personal information, such as payment information (California).
● Right to non-discrimination for exercising any of these rights.
● Right to appeal if we decline to act on your request. You can appeal by contacting us at info@bluntumbrellas.com. If your appeal is denied, Virginia and Colorado residents may submit a complaint to their state Attorney General, and California residents may contact the California Privacy Protection Agency.

Categories of personal information we collect

We have collected the following categories of personal information about you in the last 12 months: identifiers (such as name, email address, and device identifiers); commercial information (such as order history); and internet or other electronic network activity information (such as browsing behaviour and cookie data). We have collected the following category of sensitive personal information: payment information. We will not collect additional categories of personal information without notifying you.

Categories of personal information sold or shared

We sell or share identifiers and internet/network activity information with our advertising and analytics partners, listed in full in our Cookie Policy, for the purpose of advertising and measuring the performance of our marketing. We do not sell or share sensitive personal information, and we do not sell or share the personal information of consumers we know to be under 16 years of age.

How to exercise your rights

You may submit a request by emailing info@bluntumbrellas.com, or by using the "Your Privacy Choices" link in the footer of our Site to opt out of the sale or sharing of your personal information directly. For requests to know, access, correct, or delete, we will need to verify your identity before responding. You may also designate an authorised agent to submit a request on your behalf, subject to our ability to verify that authorisation.

Global Privacy Control

We recognise and honour the Global Privacy Control ("GPC") signal as a valid request to opt out of the sale or sharing of personal information and targeted advertising, for all U.S. visitors to our Site — not only California residents — for browsers and devices where it is enabled.

5. Information for Users Residing in Brazil

If you reside in Brazil, the Lei Geral de Proteção de Dados ("LGPD") gives you rights in addition to those described elsewhere in this Notice, and this section applies to you in place of any conflicting provision. Although BLUNT does not currently ship orders to Brazil, we do receive visitors to our Site from Brazil, and this section applies to the personal information we collect as a result.

You have the right to:
● obtain confirmation that we are processing your personal information;
● access your personal information;
● have incomplete, inaccurate, or outdated personal information corrected;
● request the anonymisation, blocking, or deletion of unnecessary or excessive personal information, or information not processed in compliance with the LGPD;
● request the portability of your personal information to another provider, subject to our commercial and industrial secrets;
● request the deletion of personal information processed with your consent, subject to certain legal exceptions;
● obtain information about the public and private entities with which we have shared your personal information;
● obtain information about the option to refuse consent, and the consequences of doing so;
● revoke your consent at any time; and
● lodge a complaint about your personal information with the Autoridade Nacional de Proteção de Dados ("ANPD") or another competent authority.

You will not be discriminated against, or otherwise disadvantaged, for exercising any of these rights. To exercise any of these rights, please contact us using the details in the "Questions and Concerns" section of this Notice. We will respond within 15 days for straightforward access or confirmation requests, and will explain our reasoning if we are unable to fulfil a request.

We may transfer your personal information outside Brazil only where permitted under the LGPD — for example, where you have consented, where necessary to protect your life or safety, where authorised by the ANPD, or where necessary to perform a contract with you.

6. Managing your Data and Communications Preferences 

You may use the Site without providing any personally identifiable information. We want to communicate with you only if you want to hear from us. If you have established an account on the Site or signed up to receive electronic newsletters or promotional emails from BLUNT, you have the right at any time to opt out of receiving marketing emails or to specify which, if any, communications you would like to receive from us. Should you ever decide to delete your account, you may do so by emailing info@bluntumbrellas.com.

If you would like to opt out of receiving marketing via email, click the unsubscribe link on the footer of any marketing emails. BLUNT will continue to send you non-promotional, service emails concerning your account, such as emails relating to billing and payment information, outstanding balance on your account, and other emails relating to your account and/or your use of the Site.

At your request, BLUNT will confirm what personally identifiable information it collects or holds about you, and will correct, update and/or remove such information. You may contact BLUNT for any of the foregoing at info@bluntumbrellas.com. If you ask that BLUNT stops using or sharing your personally identifiable information, we will honour that request. However, BLUNT may retain records of your personally identifiable information for a period of time; for example, to follow up on a request, resolve a dispute, or in order to comply with applicable law.

7. Security and Data Protection

The security of your personally identifiable information is important to us, and BLUNT is committed to handling such information carefully. We maintain physical, electronic, and procedural safeguards to guard your personally identifiable information. We use secure socket layer technology to protect the security of your payment information and we encrypt your personally identifiable information when it is sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100% secure; while we strive to use commercially acceptable means to protect your personally identifiable information, we cannot guarantee its absolute security.

The Site may also contain links to third-party websites, for the convenience of users in locating information, products, or services that may be of interest. If you access a third-party website from a link on this Site, any information you disclose on that website is not subject to this Privacy Notice, and it is your sole obligation to review and understand the privacy practices and policies of these other websites, advertisers, and any third parties. 

8. Updating this Privacy Notice

We reserve the right to change, modify, add, or remove portions of this Privacy Notice from time to time. You should check this page periodically for changes. In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we will notify you of that development.

9. Questions and Concerns

If you have any feedback, questions, or concerns regarding privacy, please send us a detailed message to info@bluntumbrellas.com and we will make every effort to resolve your concerns.

This Privacy Notice was last updated on August 21 2026.