Rainy Days, Made Good.

May 15, 2024 | Sustainability

We're proud to announce that BLUNT has become a Certified B Corporation (B Corp), solidifying our dedication to fostering positive change and doing business for good.
BLUNT now joins the ranks of over 8,500 B Corps globally, among more than 160 industries across 98 countries, striving for a better future.

At BLUNT, we envision a world where products are more than just objects, they are partners in our daily lives. This vision of durability and repairability doesn’t just benefit consumers by offering long-lasting quality, but it also reduces the cycle of waste, which in turn is better for the world around us.

Becoming B Corp certified isn't about just getting a label or ticking a box, it’s a commitment to higher standards of purpose, accountability and transparency.

Greig Brebner, the founder of BLUNT, shares his excitement: “B Corp is the most broadly recognised and respected measure for validating our efforts at BLUNT for being a force for good in the world. We are extremely proud to join the exclusive group of businesses in the B Corp community, who have also gone through the extensive process of proving their credentials as responsible organisations.

For consumers in this complicated world, it is so important that there are trusted third-parties that can help them make better purchasing decisions for a healthier future. B Corp has enabled our team to go out into the world with elevated confidence and pride knowing that our efforts are up there with the best.”

For our customers, this means that every BLUNT umbrella they purchase is a pledge to the planet.

The road to B Corp certification was no small feat. It took 2.5 years of dedication involving workshops, rigorous assessments, and a commitment to constant improvement in sustainability.

Our journey reflects a growing consumer demand for products that are not only high-quality but also ethically made and environmentally friendly.

Neal Brebner, Head of Sustainability, emphasises that this certification is more than just a milestone, “It’s a testament to the integrity of our business practices and our genuine commitment to the environment. Every decision we make is a step towards a more sustainable future.”

BLUNT promotes a philosophy where products are built to last, designed for repair, and where a circular economy is not just a possibility but a priority.

This approach goes beyond just minimising environmental impact. The ethos of sustainability is echoed in every layer of our operations, from choosing eco-friendly materials to optimising our supply chains and reducing our carbon footprint. For our customers, this means that every BLUNT umbrella they purchase is a pledge to the planet.

At BLUNT, we believe that humans can have healthy, long lasting relationships with their products, but the success of this starts with the maker. We believe if you make great products that are designed with engineering excellence, have timeless qualities and are modular for ongoing repairability, the product should be with you for a lifetime. 

Lifelong relationships are built on trust, respect, care and love and the longer you have a relationship with a product, the deeper it becomes. This is the basis for a healthy human-product relationship, which in turn is better for the world around us.

Here’s to many more years of walking this path together, come rain or shine!


For further information please see https://www.bcorporation.net/ to find out more.

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