BLUNT Umbrellas Tracker Policy

This document informs you about the technologies that help this Application to achieve the purposes described below. Such technologies allow us to access and store information (for example by using a Cookie) or use resources (for example by running a script) on your device as you interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require your consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by us (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by us or the relevant provider. Some of them expire upon termination of your browsing session.
In addition to what’s specified in the descriptions within each of the categories below, you may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting us direct.

To find more information dedicated to Californian consumers and their privacy rights, Users may read the privacy policy.

Activities strictly necessary for the operation of this Application and delivery of the Service

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other activities involving the use of Trackers

Experience enhancement

This Application uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when you do not use it.

Font Awesome (Fonticons, Inc. )

Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Video Vimeo (Vimeo, LLC)

Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

• player: 1 year
• vuid: 2 years

Measurement

This Application uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

Analytics

The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of your behavior.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application by you, to prepare reports on your activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Storage duration:

• AMP_TOKEN: 1 hour
• _ga: 2 years
• _gac*: 3 months
• _gat: 1 minute
• _gid: 1 day

Google Ads conversion tracking (Google LLC)

Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

• IDE: 2 years
• test_cookie: 15 minutes

Google Analytics Advertising Reporting Features (Google LLC)

Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows us to analyze specific behavior and interests Data (traffic Data and users ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy – Opt Out.

Storage duration:

• IDE: 2 years
• _gcl_*: 3 months
• test_cookie: 15 minutes

Twitter Ads conversion tracking (Twitter, Inc.)

Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on this Application.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

• personalization_id: 2 years

Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

Hotjar is an analytics service provided by Hotjar Ltd.
Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed: Tracker and Usage Data.

Place of processing: Malta – Privacy Policy – Opt Out.

Storage duration:

• _hjAbsoluteSessionInProgress: 30 minutes
• _hjCachedUserAttributes: duration of the session
• _hjClosedSurveyInvites: 1 year
• _hjDonePolls: 1 year
• _hjFirstSeen: duration of the session
• _hjIncludedInPageviewSample: 30 minutes
• _hjIncludedInSessionSample: 30 minutes
• _hjLocalStorageTest: duration of the session
• _hjMinimizedPolls: 1 year
• _hjRecordingEnabled: duration of the session
• _hjRecordingLastActivity: duration of the session
• _hjSession*: 30 minutes
• _hjSessionRejected: duration of the session
• _hjSessionResumed: duration of the session
• _hjSessionTooLarge: duration of the session
• _hjSessionUser*: 1 year
• _hjShownFeedbackMessage: 1 year
• _hjTLDTest: duration of the session
• _hjUserAttributesHash: duration of the session
• _hjViewportId: duration of the session
• _hjid: 1 year

Targeting & Advertising

This Application uses Trackers to deliver personalized marketing content based on your behavior and to operate, serve and track ads.

Advertising

This type of service allows your Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on your interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify you or they may use the behavioral retargeting technique, i.e. displaying ads tailored to your interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, you may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Amazon Advertising (Amazon)

Amazon Advertising is an advertising service provided by Amazon.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy – Opt out.

Storage duration:

• ad-id: 10 months
• amzn-token: 7 days
• vendor-id: 1 month

JSDELIVR (jsdelivr.com)

JSDELIVR is an advertising service provided by jsdelivr.com.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

Reach (Reach International)

Reach is an advertising service provided by Reach International.

Personal Data processed: Tracker and Usage Data.

Place of processing: United Arab Emirates – Privacy Policy.

Commercial affiliation

This type of service allows this Application to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics.
Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with this Application.
For details of which data are collected, please refer to the privacy policy of each service.

Amazon Omakase (Amazon)

Amazon Omakase is a banner commercial affiliation service provided by Amazon.com Inc.

Personal Data processed: Tracker and Usage Data.

Place of processing: United States – Privacy Policy.

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant.

You can manage preferences related to Trackers from directly within your own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, you can provide or withdraw such consent by setting your preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember your initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, you can manage your preferences and withdraw your consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

You can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

You may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (you may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, you may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow you to select your tracking preferences for most of the advertising tools. We therefore recommend that you make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps you to control interest-based advertising on mobile apps.

Consequences of denying consent

You are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to you (in line with the purposes outlined in this document). Therefore, in the absence of your consent, we may be unable to provide related features.

Since the use of third-party Trackers through this Application cannot be fully controlled by us, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, you are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, you are encouraged to contact us should you wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Owner and Data Controller

 

Madeblunt USA, Inc (California Secretary of State Entity No. 5333938) doing business as Blunt Umbrellas (“BLUNT”) and located at www.bluntumbrellas.com

Owner contact email: info@bluntumbrellas.com

 

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by you  in using this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by you, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User/You

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is Madeblunt USA, Inc as the owner of this Application.

This Application

The means by which your Personal Data is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in your browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on your device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: April 12^th, 2023

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.